MANIFESTO
We help brands and organisations create what’s next.
Manifesto helps brands define what's next by creating clear consumer value in times of significant cultural, technology and market change.
We're a strategic, brand-led consultancy that works with CEOs, senior executives and boards to transform brand from a marketing function into a strategic asset—an organizing principle that shapes consumer experience across the entire business.
Our approach starts with your growth ambition and the consumer behaviors required to deliver it. From there, we create Consumer Value Propositions grounded in enduring human motivations—designed to drive those behaviors and deliver real value for both consumers and your business.
Unlike traditional brand strategy, which begins with a brand's existing attributes, we look ahead. We analyze how culture, technology and markets are evolving to identify the five to six forward-looking value attributes—and the unifying brand idea—that will matter now and into the future.
As Wayne Gretzky said: "I skate to where the puck is going to be, not where it has been." That's how we help you move from describing what you are today to shaping what you need to become.