MANIFESTO
ABOUT
Founded in January 2015, Manifesto is one of Australia's leading insight and brand strategy consultancies. We believe in creating brands that are truly inspiring, both in terms of what they stand for and how they connect with people. We work with some of Australia's most progressive and forward thinking clients, helping them to translate consumer insight into brand strategies, innovation and programs for social good. And we help them understand how to bring these ideas to life across all parts of the business. What sets Manifesto apart is our expertise in human behaviour. Our ability to understand people's thoughts, feelings, drives and emotions. And how to translate this into powerful ideas for brands.
BELIEF ABOUT BRANDS
Culture, values, markets and competition all change incredibly fast. It is easy for brands to be left behind as the world moves on. Today the biggest challenge facing brands is how to position themselves in our lives and in our culture so that they are relevant - just getting on our radar, let alone into our long term memories is a significant challenge. We believe the best brands succeed because they create positive change in peoples’ lives - even if this is in small but important ways. They do this by fulfilling a relevant role or purpose - usually one that is inspiring or emotive and contributes something to our lives that other brands simply do not. To do this brands have to tap into underlying human psychological motivations. We call this finding an Emotional Purpose for the brand. Emotions can be complex to navigate and work with so we have a structured way of identifying emotive brand ideas that we refer to as Brand Emotional Design. It is a way of developing brand strategy that we have been using for over five years and has proven to work very well on brands such as Asahi, Wolf Blass, 7-Eleven, Austin Health, Everlast, RACV, Peroni and Amaysim. We believe that a relevant emotional purpose is the difference that makes for truly great brands.
SERVICES
Brand positioning and strategy
Value proposition development
Brand implementation
Communication strategy
Innovation and new product development
Qualitative and quantitative research
Brand architecture
Brand and product naming
Marketing strategy and planning
